Especially the smallest handler, it should be said. Just think of it, mobile billboard advertising has still got a way to go before it reaches every corner of the market. Don’t you worry, the driver has filled his tank. Medium sized companies will continue to utilize this mobile medium of advertising for the foreseeable future.
Why, you ask. Because it is still working out for them. Pretty much any kind of product or service can be advertised on these mobile boards. Its most effective when it is being used locally and it is fully focused on the local market. Pretty much all will see the billboard. You can be traveling in a bus and the truck will pass you by. You will clearly see it from your own vehicle. This could be tricky if you do not have a vantage angle from which to view the ad.
Most of the time, pedestrians, moving along at a much slower pace, can hardly miss the mobile billboard. But because it is mobile, doesn’t necessarily mean that it is always mobile. Another trick being used by this medium of affordable advertising is to park the vehicle strategically. Peak rush hour traffic means that all cars on the highway or the busy roads will be moving at a slow speed. That leaves plenty of time for the driver and his passengers to view the mobile billboard from an angle and a distance.
The smallest business handler will usually be focused on local markets. The mobile billboard advertising truck will be traveling locally in any case. The mobile ad does not need to be a permanent fixture and can be rented for a short period of time. This should make this device all the more affordable.